Bayside, CA (February 11, 2016)—Content delivery network and streaming media provider StreamGuys has rolled out a turnkey SaaS (software as a service) streaming platform that is now live across all 60 Cox Media Group radio stations in 11 markets.
StreamGuys’ toolset is built around its cloud-based content management and delivery network in alignment with the broadcaster’s goals of live ad-supported broadcasts, on-demand podcasts and business metrics and reporting across its entire radio network. The company’s SaaS approach integrates several StreamGuys SGsuite products and services into the network.
SGPlayer’s metadata support delivers information alongside the audio stream, including song/artist data, album art, recently played tracks and social media links for sharing the experience with other listeners. SGplayer is also an approved Nielsen SDK player, delivering client-side analytics that offer insight into online listener demographics.
The StreamGuys SaaS architecture also integrates the company’s business software platforms, including a custom package for royalty reporting. This allows Cox Media Group to deliver information to the RIAA and SoundExchange about when and where songs were played in an automated manner. The business software package also includes SGreports for in-depth audience analytics and stream metrics; SGalerts for e-mail-based notification of performance issues network-wide; and detailed logging and reporting for ad playout and exposure.