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Elias Arts Rebrands as Elias Music

Music and audio agency Elias Arts, celebrating 40 years in music and sound for brands, is rebranding as Elias Music.

At Elias Music are (l-r): Jonathan Elias, Vinnie LoRusso, Mitch Rabin
At Elias Music are (l-r): Jonathan Elias, Vinnie LoRusso, Mitch Rabin

Santa Monica, CA (June 23, 2020)—Music and audio agency Elias Arts, celebrating 40 years in music and sound for brands, is rebranding as Elias Music, launching a new website and introducing Elias Indie, a new platform to connect brands with emerging artists.

Founded by composer and producer Jonathan Elias, Elias Music has serviced the musical needs of numerous top brands, including Mercedes-Benz, Nike, American Express, Liberty Mutual, Honda, Google, Farmers Insurance and Apple. Services range from custom scoring for advertising, audio branding and sound design, to offering an extensive catalog of premium, pre-composed tracks.

“Music and sound have never been more important in helping define a brand’s aesthetic,” said Jonathan Elias, chief creative officer for Elias Music. “With decades of experience and new resources from the Universal Music family, our capabilities to exceed the needs of brands across the entire musical spectrum is what make the new Elias Music so exciting.”

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The new website provides an overview of the company’s services and direct access to the Elias catalog. The site also features a downloadable Extension for Adobe Premiere Pro that can be used to access the catalog — spanning more than 10,000 tracks — without having to leave the Adobe Editing Suite.

Elias Indie is the company’s new platform for emerging artists whose work is available for one-stop licensing. Designed for brands seeking music, the new offering includes a line-up of up-and-coming artists across a range of contemporary genres. To help meet specific requirements of branding, the Elias creative team works with experienced recording industry A&Rs to handpick artists for the platform. A selection of music is available for streaming from the website.

“Elias Indie is a resource for producers and creatives looking for potential breakout artists to feature in their campaigns and other projects,” said EVP/executive creative director Vinnie LoRusso. “We’re excited about these young artists and look forward to introducing them to the ad world.”

“We are growing and diversifying to stay ahead of the industry and our clients’ expanding needs,” said executive vice president Mitch Rabin. “We’ve thrived for 40 years in the music business, and our best years are still to come.”

Elias Music • www.eliasmusic.com

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