New York, NY (December 14, 2011)—G&E Music scored the on-air promo and the entire show package for the PBS Arts Fall Festival, a new series of arts programming airing on Friday nights.
The series showcases performances and works running the gamut of contemporary arts in America, from the Miami City Ballet to banjo in the Blue Ridge Mountains to Andrea Bocelli in Central Park.
“For the PBS ARTS Fall Festival on-air campaign, we needed music that gave the series a ‘big events’ feel, and that helped drive and compliment the animation for the spot that Click 3X was designing,” says Jeffrey Hughes, associate creative director, PBS marketing and communications. “G&E worked closely with us to get the sound and theme we wanted, and they worked effectively with Click 3X to marry the music to the animation.”
“The result was a dynamic spot that showcased the festival’s variety of performers and locations from across the nation. In fact, the series producers were so impressed with the work G&E did for us that they hired G&E to do the music for series open, the bumps, and the closing credits.”
Longtime musical collaborators and G&E co-founders Glenn Schloss and Erik Blicker hit the studio to get started on this project as they often do, with Blicker grabbing his guitar and Schloss jumping behind the drumkit. “Getting together in a room and playing some licks, throwing around some ideas—that’s always our jumping-off point,” says Schloss. “We came up with a few grooves we felt we could orchestrate from, and the piece started to grow from there.”
“Musically, they wanted something big and momentous, but also driving and creative with the energy of an indie-orchestral rock band,” notes Blicker. “From a branding perspective, they also wanted a mnemonic theme for the series that would stand the test of time.”
“It was really exciting to be helping create this brand from scratch,” Schloss concludes. “We were proud to be a part of it.”