HQ's Gifted Write for Google

Headquarters Music's lead composers, The Gifted, supplied the soundtrack for Google Play's new oddball video, which has been viewed over 5 million times.
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Los Angeles, CA (May 9, 2012)—Headquarters Music's lead composers, The Gifted, supplied the soundtrack for Google Play's new oddball video, which has been viewed over 5 million times.

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The eclectic, ambient song, entitled "Touch Science," accompanies a narrator's explanation of Google Play as a curious sequence of Rube Goldberg-esque hand cranks, levers, projectors and conveyor belts unfolds across a briefcase on the screen. Challenged by director Jonathan Zames to create a song that sounded as though it emerged from the machine, Headquarters Music experimented with a range of textures and sounds to determine first what the objects in the box would sound like, then how to make them sound musical.

"Our biggest obstacle was making what was happening onscreen—the cranks, hammers hitting out of time, telephone keys—sound both musical and sympathetic to the environment that Jon Zames created. I think in the end we did both," said lead composer James Bairian. The studio experimented with various instruments and arrangements, finally bringing together a blend of synthesizers, tambourines, handclaps, glockenspiel and found sounds that nailed the piece's vibe.

"The track had to have an organic, mechanical sound to it, but at the same time, it had to be pretty and inviting, because they wanted people to feel comforted by the notion of this new service," noted Headquarters Music EP Adam Levin.

Lead composer Louis Castle added, "It was important to select sounds from these disparate sources so that we could mirror the handcrafted quality of the machine. From there, it was easy to extend the piece into a full-length song at Google's request."

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