Hollywood & Santa Monica, CA (November 10, 2016)—Margarita Mix has expanded into the virtual reality (VR) arena with the addition of 360-degree sound rooms at its facilities in Santa Monica and Hollywood.
Margarita Mix, a FotoKem company specializing in audio and video post services, now offers solutions for the professional VR market, from sound design, mix and final printmasters for VR video to remixing current spots for a surround environment.
Currently, the facility is collaborating with director-producer Art Haynie of Big Monkey Films on a VR concert film with the band Eagles of Death Metal, utilizing the Dolby Atmos system. The full-length film was recorded to commemorate the last show of the band’s 2015 tour, which was derailed mid-tour by the tragedy in Paris. It is expected to be available online and via apps next month.
Haynie notes, “It’s the wild west out there when it comes to VR filming and audio because it’s so new. Margarita Mix is enabling me to create truly cinematic, 360-degree head tracking sound for a concert film that is going to be exceptional and unlike anything you’ve heard or seen yet.”
Rand Gladden, senior VP at FotoKem, says, “While audio technicians and artists in gaming have been working with interactive 360-degree sound for years, the requirements for that format in the cinematic and advertising realm differ. We are bringing sound design, editorial and mixing expertise to the next level based on our long history of industry-recognized work on short and long form projects.”
Gladden adds, “Much of the technology and equipment that is required for seamless VR is just now becoming available, giving us the opportunity to support manufacturers creating those tools and to develop our own solutions. It’s exciting to be creating new workflows and guiding technology companies into a new frontier.”