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NAB to Unveil Esports Experience

Global revenues for esports could top $1 billion this year; NAB will explore what the phenomenon means for broadcasters at this year’s convention.

Las Vegas, NV (March 5, 2019)—Electronic sports—esports—experts are predicting that global revenues could top $1 billion this year, that it will be second only to the NFL in US sports viewership by 2021, and the International Olympic Committee is exploring its inclusion in future competitions. This year’s NAB Show will explore the growing phenomenon with the introduction of the Esports Experience, a new exhibit floor destination located in the North Hall of the Las Vegas Convention Center.

The new interactive area will feature exhibits, a theater and educational programming that showcase the latest online gaming trends and content delivery technologies. The Esports Experience houses a built-in recording studio, in which popular gaming radio show CheckPoint XP will conduct live interviews with NAB Show speakers, industry leaders and influencers. Current Esports Experience sponsors include Akamai, Beasley Broadcast Group, eBlue, Grass Valley, IHSEusa, LLC and The Switch.

The 2019 NAB Show will be held April 6-11, with exhibits April 8-11.

Making the Mix of HyperX Esports Arena Las Vegas

Sessions will examine the overall landscape of the increasingly popular live gaming industry. Examples of topics include branding, media rights, in-game camera systems, streaming, monetization, consumer engagement and game development, among others. The Esports Experience will include a live gaming component, in which attendees can observe professional teams and also have the opportunity to play themselves.

Additionally, the NAB Show will feature a Main Stage session titled “The Esports Evolution: What’s Next in Gaming” on Wednesday, April 10. Panelists will discuss trends and technologies impacting both players and content creators. Participants include professional gamer and founder of ReadyUp Johnathan “Fatal1ty” Wendel; Detroit Renegades co-owner Chris Roumayeh; Ari Segal, CEO, Immortals, LA Valiant & MIBR; and compLexity Gaming chief media officer Cam Kelly.

National Association of Broadcasters •