Burbank, CA (January 31, 2012)—New features in Fairlight’s EVO system are helping New Wave Entertainment in its content production for creative marketing campaigns and original TV programming.
According to Mark Rodrigues, chief engineer and senior mixer for New Wave Entertainment, “The biggest selling point for us is the new dual video track, allowing us to work with 3D video. As 3D advances, the Fairlight systems give us the chance to evolve as well. The dual track helps us recognize the changes being made as many eyes are constantly viewing the content and adding input.”
He added, “The presentation of the video track makes it extremely easy to follow. The ability to take video sections from one spot and string together a bunch of segments with the added option to edit with sound included is fantastic.”
New Wave Entertainment, located in Burbank, CA, specializes in the creation of content, from creative marketing for TV networks and major motion picture studios to original TV programming. Its work has supported campaigns for blockbuster movies such as Avatar, Harry Potter, The Hangover Part 2, Happy Feet Two and Alvin and the Chipmunks. Some of its recent TV promo work includes a spot for The Ellen Degeneres Show which was awarded a Creative Emmy, and a TV launch campaign for Extra.
The facility has five production suites, each with Fairlight’s EVO console. One room hosts the Xynergi console with a sidecar, adding tactile mixing controls. With five suites each working on the same project, New Wave can do 20 spots and convert them to 10 different versions for different broadcasts quickly. Everyone can mix the same way with default settings for standards and compression, and simply add in changes, which helps Rodrigues to take on the substantial number of projects that they do: “A project can be posted on a FTP site and we can be ready to mix and edit it within seconds.”