Fremont, CA (February 15, 2018)—New Wave Entertainment used its Fairlight DAWs for sound design in the advertising campaign for 20th Century Fox’s Murder on the Orient Express, delivering domestic and international television spots and trailers for broadcast, radio and online, as well as in-theater advertising, behind-the-scenes pieces and social media marketing spots for Instagram, Facebook, Snapchat and more.
New Wave Entertainment is an L.A.-based entertainment marketing company specializing in post production and finishing services, and as chief engineer and senior mixer Mark Rodrigues noted, they discovered quickly that the campaign was going to be heavy on sound effects design. “Locomotive noises and ambient backgrounds mixed with screams, gunshots and lots of train whistles were used to create a musical-type feel, all with sound effects,” he said.
“Heavy sound effects design can slow the editing and mix process slightly, but Fairlight’s speed more than made up for it. Also, the Xynergi controller provides hundreds of commands within one or two button pushes, which came in handy with the huge amount of sound effects editing on this project.”
Rodrigues and his team use eight Fairlight systems with five 3.5-bay EVO 24 fader consoles, a 3-bay EVO 18 fader console, a Xynergi controller with three XE-6 fader panels and a pre-lay room/edit bay with a second Xynergi system. “We’ve been using Fairlight for 18 years because it grows with our company’s and our clients’ needs. Speed of editing, the editor itself, and collaboration between mix rooms were all key factors. Reliability has also been a major reason, as we cannot afford any downtime slowing down the delivery process,” said Rodrigues.
“On a project like this, having separate default projects in Fairlight for television broadcast, social media and in-theater pieces is a huge time saver due to the ability to have separate delivery compression setups. We had more than 225 individual pieces with up to 10 versions of each spot, putting the total around 2,250 digital files delivered.”
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