London, UK (March 11, 2019)—Acoustic consultancy White Mark Ltd has designed and installed five Dolby Atmos-approved sound mixing and screening theaters for Pixelogic, which has transformed a former office building in London’s West End into a content localization and distribution facility.
Pixelogic’s London premises underwent an intense period of redevelopment to create the new facilities. This entailed completely reconfiguring the interior space to make room for the theaters—three large and two small—plus two recording booths for ADR work. There is also room for a sixth theater, which will open later this year. White Mark worked closely with Laurence Claydon, Pixelogic’s technical consultant and program manager, on the new rooms.
As Pixelogic wanted its new theatres to look and feel as individual as possible, White Mark also worked closely with interior designer Nichola McCann of Cann Creatives, whose use of color, discreet lighting and plush seating has given each theatre a highly distinctive feel. The three larger theaters are equipped with Avid Pro Tools systems and JBL monitoring — 32, 30 and 28 channels respectively. All five theaters are networked using the latest Dante technology so that work can be easily moved from one room to another.
David Bell, managing director of White Mark, says, “This project saw White Mark devising layouts within a challengingly shaped building that would allow the required number of technical spaces to be developed, meeting the high standards of performance that are expected both by our clients and by the Atmos specification. Our increasing experience with the general architecture of large developments, together with our long history of working with Laurence, helped us to incorporate the necessary rooms into a facility that flows well throughout the building. We are particularly happy with the performance of the finished suites, with acoustic responses that translate superbly to the outside world whilst supporting accurate mixing and editing.”
Pixelogic, which has additional screening facilities in California, provides localization and distribution services to film studios, broadcasters and digital retailers. Pixelogic’s London facility provides subtitling, foreign language dubbing, access services and text and metadata translation, audio services including mixing, graphics design and versioning, digital cinema mastering and key fulfilment, post-theatrical distribution mastering, compression and authoring for physical media formats, transcoding and packaging for digital distribution products, and archive mastering.
White Mark • www.whitemark.com