RFC Media Delivers with Barix

Barix is providing IP audio decoding solutions to RFC Media for its private-label, retail radio network.
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Zurich, Switzerland (March 7, 2012)—Barix is providing IP audio decoding solutions to RFC Media for its private-label, retail radio network.

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The network serves Spec's Wines, Spirits and Finer Foods, and has grown to nearly 90 store locations across Texas. RFC Media, managed by longtime radio broadcast professionals, creates custom-produced, internet-delivered radio stations for private enterprises, supplying music with live breaks to create a broadcast experience. The company uses Barix Exstreamer 100 IP audio devices to receive and decode its program streams at client locations.

"Host presenters" make announcements--live or on delay--related to the business during music breaks. All clients receive customized music programs updated every 24 hours, including Spec's Radio, the private-label radio station created for the Texas retail chain.

"We're not a playlist company--we're radio people," said Fant. "We have a professional production studio with the equipment and software to put together and stream a full presentation. This stems from our background as broadcasters. We approach this differently from interruption-style media common in background music systems. We talk to the customer instead of advertising to them."

Barix AG
www.barix.com