Zurich, Switzerland (March 7, 2012)—Barix is providing IP audio decoding solutions to RFC Media for its private-label, retail radio network.
The network serves Spec's Wines, Spirits and Finer Foods, and has grown to nearly 90 store locations across Texas. RFC Media, managed by longtime radio broadcast professionals, creates custom-produced, internet-delivered radio stations for private enterprises, supplying music with live breaks to create a broadcast experience. The company uses Barix Exstreamer 100 IP audio devices to receive and decode its program streams at client locations.
"Host presenters" make announcements--live or on delay--related to the business during music breaks. All clients receive customized music programs updated every 24 hours, including Spec's Radio, the private-label radio station created for the Texas retail chain.
"We're not a playlist company--we're radio people," said Fant. "We have a professional production studio with the equipment and software to put together and stream a full presentation. This stems from our background as broadcasters. We approach this differently from interruption-style media common in background music systems. We talk to the customer instead of advertising to them."