Natick, MA (October 12, 2011)—The Richards Group has added a Genelec 5.1 monitor system to its audio mix-to-picture facility in Dallas.
The Richards Group is a multi-platform advertising creative agency in Dallas that has done award-winning commercial work for clients including Chic-Fil-A, Amstel Light, Motel 6 and Bridgestone for television, radio, print and interactive formats. The Genelec system was sold by Spunky Brunone of Irving, Texas-based The Audio DAWg, Inc.
The studio features a Genelec 5.1-surround 8250A bi-amplified DSP monitoring system including the Genelec 7271A active subwoofer. Designed by facility designer Russ Berger and part of The Richards Group's Richards Outpost Post Production division, the room opened in late March and also features an Avid Pro Tools HD|3 digital recording system and 24-fader Avid D-Command digital mix console.
The 8250A bi-amped DSP system was chosen for its AutoCal automated calibration system and Genelec Loudspeaker Manager (GLM) control network. Using the GLM software installed on the studio's computer, Mark Murray, Audio Engineer for Richards Outpost, is able to refocus the Genelec 5.1 system's sweet spot for anywhere the client is sitting in the room. "In that sense, it really allows us to personalize the room for each client or engineer," he explains. "That makes it a valuable feature for a number of reasons."