Dallas, TX (March 7, 2012)—Stephen Arnold Music created a distinctive new theme for the debut of HLN’s Jane Velez-Mitchell.
HLN turned to Stephen Arnold Music for the new theme, the latest in a series of collaborations that also includes original sonic brands for the shows Dr. Drew, Prime News, Showbiz Tonight and Morning Express with Robin Meade. The objective was to create a theme that mirrored the personality of the show’s eponymous host.
Using an mix of keyboards, loops, live guitars and bass, Stephen Arnold Music produced an upbeat audio theme. The melody morphed into a musically diverse package representing rock, electronic and hip hop styles, reinforcing the show’s various moods. Stephen Arnold Music’s new theme reinforces the rebranding of the show, which had previously aired as Issues with Jane Velez-Mitchell.
“JVM is a very musically intensive show-HLN treats the themes as theatrical elements,” Stephen Arnold, president of Stephen Arnold Music says. “The new music reflects the drive and passion that Mitchell brings to her reporting.”
Arnold adds, “When we do sonic branding for a show that’s centered around a personality, we spend a lot of time watching them on the air and seeing what they’re about before we even start writing. Jane brings drama, mystery and a lot of positive force to the screen; our goal was to capture her musically.”
Stephen Arnold Music