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Sim New York Grows to Meet Demand

New York post facility expands with slew of new suites, studio and more.

New York, NY (August 9, 2019)—North American production and post production company Sim has expanded its facility in New York City with the addition of three broadcast audio mix suites, one with Dolby Atmos capability, an ADR/VO recording studio, two broadcast color correcting bays and an online editorial finishing bay.

The new resources are geared toward scripted television as the facility seeks to support the current boom in broadcast and streaming production. Sim New York is also growing its offline rentals department, which provides onsite editing systems and related technology to film and television productions.

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The centerpiece of the expanded audio department is a broadcast mix suite with 7.1 Dolby Atmos capability. It features an Avid ICON D-Command 24-channel mixing console, an Avid Pro Tools 12 workstation and Focusrite RedNet Dante for audio networking. Two other new mix suites, set up to support 5.1 surround sound and pre-wired for future Atmos expansion, also feature Avid ICON D-Command consoles, Pro Tools 12 and Focusrite/Dante networking. A new ADR/VO studio can accommodate as many as five actors.

“We are responding to an acute need for more, high-quality post services in New York, especially for television,” says Sim Post New York partner and vice president Kim Spikes. “New York has always been busy with independent film and documentary production, but television production has risen sharply, partly in response to tax incentives offered by the state. Our new sound and picture resources are designed to meet the finishing and delivery needs of those scripted productions.”

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Sim’s world class audio facility in Toronto, with credits such as Handmaid’s Tale, Vikings and Penny Dreadful, also served as a catalyst in expanding its sound offering in New York in order to support the growing market. Sim’s expanded audio department will serve as a base of operations for a sound team that it assembled last year when Emmy Award-winning re-recording mixer Sue Pelino, re-recording mixer Dan Ricci and assistant audio engineer Ryan Schumer, all formerly of Broadway Video, joined longtime staff re-recording mixer Keith Hodne.

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