SMPTE Technology in Media Entertainment Survey Released - ProSoundNetwork.com
Survey looks at artificial intelligence and machine learning (AI/ML), immersive media, professional media over managed IP networks and more.

White Plains, NY (June 13, 2018)—SMPTE has released the results of its SMPTE 2018 Innovation and Technology in Media Entertainment Survey, which examined artificial intelligence and machine learning (AI/ML), immersive media, professional media over managed IP networks and the Better Pixels Project.

The SMPTE survey drew more than 200 responses from engineers, managers, directors and C-suite executives whose organizations operate in the post production, production, R&D, distribution, preproduction and consumption industries. Respondents reported having substantial expertise in engineering, post production, R&D, and production, and more than 70% indicated that they have more than 20 years in the industry.

According to the survey, more than 90% of respondents view professional media over managed IP networks as “an essential issue for the future of the M&E tech industry.” Those surveyed were split roughly 60/40 over whether the technology is emerging or mature.

SMPTE, IRT Team for IMF Plugfest

Current investment of financial and human resources is around 65%. More than 65% reportedly expect to increase investment in the next 12 months.

While over 60% responded that they are not personally involved with virtual, augmented and mixed realities, 54% believe it’s important for their organization and 77% say it’s important for the M&E industry. Immersive technology is largely (75%) viewed as emerging with 15% viewing it as nascent and 10% as mature or very mature, the survey found.

Nearly a third of respondents' companies have 20 or fewer employees, and 60% have 500 or fewer employees. Almost 80% of these companies do business in North America; 50% in the Europe, Middle East and Africa region (EMEA); 43% in Asia-Pacific; and 36% in Latin America.

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According to SMPTE, the survey results highlight the importance of engaging with technologists in emerging areas of innovation to build new business relationships and the value of developing technical standards and workflow conventions that ensure the industry can effectively absorb new technologies into its operations.

A complete summary of the survey results is available from SMPTE as a white paper, available at smpte.org/2018survey.

SMPTE • www.smpte.org