Hollywood, CA (October 26, 2020)—The Cinema Audio Society (CAS), Motion Picture Sound Editors (MPSE) and Association of Motion Picture Sound (AMPS) have launched a petition to decide the next step in their Sound Credit Initiative.
The organizations behind the Sound Credit Initiative report that they have been overwhelmed by the private emails supporting the initiative, which requests parity from the filmmaking community for the principal sound creatives in screen credits with other key professionals. The organizations determined that an online petition where sound professionals, colleagues and friends could show their support should be the next step in this recognition process.
Karol Urban, CAS president, explains, “From production through post-production, sound professionals contribute to creative storytelling and the elevation of the audience’s experience. This initiative allows filmmakers and studios to recognize their sound department’s importance in a film’s overall success.”
AMPS chair Rob Walker comments, “Sound teams create 50% of a movie and win awards for their creative contribution, but they are positioned far down the list of credits. This initiative is a move towards representative credits. It’s time to give fair credit where it is due”.
Mark Lanza, MPSE president, adds, “While there is a technical aspect to sound for film, the overwhelming majority of what sound people do is creative. Sound is visceral. It tells the audience where we are, focuses the audience on what we want them to feel, and leads them through an elaborate illusion. The people creating these works are amazing artists and should be addressed as such.”
Sound Creative Initiative • www.soundcreditinitiative.org