Los Angeles, CA (June 20, 2016)—Just three months after launching, SourceAudio reports that its Detect monitoring platform has already made an impact on the way music in audiovisual productions is being tracked and reported for rights owners and their collection agencies.
The monitoring platform, developed by the Los Angeles based technology provider SourceAudio, uses Digimarc’s watermarking technology to decode an indelible, inaudible code hidden within a music file.
“We developed Detect with all stakeholders in the music licensing supply chain in mind, including publishers, broadcasters and performing rights organizations like ASCAP, BMI and SESAC,” says Hunter Williams, SourceAudio’s EVP, intellectual property and business development. “That means our focus in the creation of Detect was always to ensure accurate and intuitive data that works within today’s performance reporting framework—instead of competing or conflicting with that pre-existing framework.”
The Detect solution is already in use by a number of production music companies, music publishers, and broadcasters. To date, nearly 200,000 Detects have been recorded on behalf of SourceAudio’s various clients, with increases in monthly activity as more and more watermarked assets are being downloaded from SourceAudio’s cloud-based delivery platform.
According to Ron Mendelsohn, president/CEO, Megatrax Music, “We recently started using SourceAudio Detect and look forward to continuing to use this new technology to help us better understand where and how our music is being used. The fact that the system provides the type and context of the usage is a great step forward over earlier technologies.”
Cassie Lord, president of 5 Alarm Music, says, “With SourceAudio Detect, there are no ifs, ands, or buts about what’s detected. Unlike other solutions, if it’s reported to us by Detect, then we know it’s right. This is paramount when verifying license compliance and royalty payments.”