New York, NY (December 13, 2012)—Tony Verderosa’s music house Thwak! has officially relaunched as KBV Music, emphasizing the activities of the producer and music-for-picture outfit’s KBV Records label.
The boutique music company, founded in 2009, has begun supplying Royal Caribbean and agency JWT with the raw rock track “Let’s Get It On” by the KBV Records artist Romans.
In “The Sea is Calling,” a montage of onboard action is driven forward by “Let’s Get It On.” Featuring the buzzing guitars of Craig Bonich (formerly of Head Automatica) and David Gagliardi, former We Are the Fury member Jeremy Lublin’s brash vocals, and in-your-face rock rhythms of bassist Bryan Percivall and drummer Oskar Haggdahl, the track is a complement to the youthful energy of the ad.
Verderosa’s previous synch placement projects of note include his artists’ contributions to campaigns for Microsoft, Coors, Miller Lite, Best Buy, Macy’s, Olay and Land Rover, as well as music supervision and original scoring for the 2011 indie feature film Beware the Gonzo, currently on Showtime, which co-stars Ezra Miller, Zoe Kravitz and Jesse McCartney.
In addition, KBV Music has just finished music clearance and supervision for the new feature film Allegiance, which will be in theaters soon starring Seth Gabel, Shad “Bow Wow” Moss, Aidan Quinn and Pablo Schreiber.