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Universal Announces All-Women Project

100% Her is a new production music album with all tracks composed, mixed and mastered by women.

The cover of 100% Her, a new production music album with all tracks composed, mixed and mastered by women.
The cover of 100% Her, a new production music album with all tracks composed, mixed and mastered by women.

Santa Monica, CA & London, UK (March 10, 2020)—Coinciding with International Women’s Day, Universal Production Music announced the digital release of 100% Her, a new production music album with all tracks composed, mixed and mastered by women.

100% HER is a collaborative effort between Universal Production Music and shesaid.so, an international network of women within the music industry. The initiative was also supported by She Is The Music, a global non-profit working to increase the number of women in music. The project aims to increase the number of women working in production music and drive visibility to help close the gender gap in this space.

Killer Tracks Rebrands as Universal Production Music

To create the album, the campaign sought out production music tracks created solely by women. The campaign also aimed to build more awareness around production music within all-women music networks. Universal Production Music conducted a broad search for female-identifying composers and artists to be featured in upcoming compilations of original tracks.

100% Her features 10 tracks spanning electronica, future R&B, future bass and more. The songs were picked out of 470 submissions received from across the globe including from France, Turkey, Australia, Sweden, US, UK and Europe.

Dina Liberg, senior key account manager at Universal Production Music, said, “It’s no secret there’s a lack of female composers within the industry and, while this is just the beginning, we want to help affect change. Our hope is that this project has encouraged more female composers and artists to consider working in production music and that the music industry will take action to further support this important change for good.”

100% Her will be released on the Universal Production Music Atmosphere label and will be available for licensing. The album will also be available on Spotify.

Universal Production Music • www.universalproductionmusic.com

Shesaid.so • www.shesaid.so

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