New York, NY (September 19, 2019)—Wave Studios has once again partnered with agency Droga5 on the latest spot in the ongoing New York Times campaign “The Truth Is Worth It,” an award-winning collaboration that includes 10 Lions at the 2019 Cannes Lions International Festival of Creativity, including the prestigious Grand Prix in Film Craft.
The latest piece, “Long Fight,” features sound design and mix from partner and creative director Aaron Reynolds, along with work by sound design/mixer Jonny Platt, based in Wave’s London studio. Reynolds, who crafted the sound design and mix on the previous campaign spots, says, “The campaign is compelling and powerful, and we’re very grateful to have had the opportunity to collaborate with such a creative agency like Droga5. Through this partnership, we pushed boundaries, experimented, and created work we’re so proud of.”
In addition to Cannes, the campaign overall has been honored by AICP Post (Best Sound Design), D&AD (Graphite Pencil), One Show (Gold for campaign, and individual spot “Fearlessness”), New York Film Festival (Gold), AMP (Best Mix, Best Sound Design and Best in Show), Clios (Silver for Best Sound Design), with other major ad festivals still to come.
Closing out Wave’s first year in New York with a Cannes Lion Grand Prix was more than the team could have hoped for, says Reynolds. “You never know what to expect, moving to another market and opening up an office in a competitive city like New York. So to be given the opportunity to work on such an impactful, inspired project with some of the best creatives in the business, is a great way to begin our tenure in the city.”
Wave Studios, founded in London in 1999, also has facilities in Amsterdam.
Wave Studios • www.wavestudios.com