Farmington Hills, MI (June 21, 2021)—Founded by award-winning composer Dan Yessian in a 300-square-foot bait shop in metro Detroit in 1971, Yessian, now a global enterprise, is celebrating 50 years in business.
“I was an English teacher with a dream: making music. I left teaching in the Detroit Public Schools to start creating jingles in a tiny space I rented for $50 a month, and fortunately I was embraced by the Detroit advertising community,” says Yessian, who was inducted into the Adcraft Hall of Fame in 2018. “Now, with my sons, who have taken the business to a level I could never have imagined, and with an outstandingly talented team, our current scope of work includes music for theme parks across the world along with network television and global advertising for Fortune 500 companies.”
His early success in creating jingles for companies such as Whirlpool, Dodge, Ford Motor Company and Frigidaire, plus music for TV shows like Sesame Street and The Electric Company, allowed for the creation of purpose-built studios. Since working alongside his two sons Brian Yessian, chief of operations; and Michael Yessian, head of production, Dan Yessian was able to expand the company into a global enterprise with producers, composers, music supervisors, research creatives and recording artists creating groundbreaking and award-winning audio. The company now maintains six full-service recording studios, a music licensing and research division and office space at locations in Detroit, Los Angeles, New York City and Hamburg, Germany.
In April 2021, he was awarded two Gold Awards by 2021 American Advertising Awards Los Angeles for Detroit Youth Choir’s “Glory” which was recorded onsite in Detroit and in the studio, and Vistaprint’s “Unregiftable” advertisement. Other notable recent projects by Yessian include producing the sound for Hudson Yards Observation Deck in New York City, “Flying Over Indonesia” theme park ride at Trans Studios Bali, and Lincoln’s “Ivory Steps” ad for the 2021 Grammys featuring singer-songwriter Jon Batiste.
Yessian’s clients over the years have included Disney, RAM, Budweiser, Macy’s, United Airlines, Walmart, Coca Cola, L’Oreal, McDonald’s, Porsche, Nintendo, Proctor & Gamble, Mercedes-Benz, Samsung, Bosch, NBC (Sunday Night Football, The Voice, America’s Got Talent), ESPN (College Football, Major League Baseball), Disney Channel, HGTV, Lifetime, PBS, U.S. Navy, and U.S. Air Force, among countless others.
Yessian • www.yessian.com