Audio-Technica Does Things Backwards - ProSoundNetwork.com

Audio-Technica Does Things Backwards

We’ve all sat through boring corporate videos. Though they’re always designed with the best of intentions, bad corporate clips can put you to sleep, leave a bad taste in your mouth or in extreme cases, potentially even bore you to death. Worse, a bad video reflects poorly on the company that it’s supposed to promote. Luckily for Audio-Technica, no one will accuse the respected microphone manufacturer of moving into the sleep-aid business after seeing this new video tour of the company’s U.S. facilities. The eye-popping short, filmed almost entirely in reverse, has to be seen to be believed.
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We’ve all sat through boring corporate videos. Though they’re always designed with the best of intentions, bad corporate clips can put you to sleep, leave a bad taste in your mouth or in extreme cases, potentially even bore you to death. Worse, a bad video reflects poorly on the company that it’s supposed to promote. Luckily for Audio-Technica, no one will accuse the respected microphone manufacturer of moving into the sleep-aid business after seeing this new video tour of the company’s U.S. facilities. The eye-popping short, filmed almost entirely in reverse, has to be seen to be believed.

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Created in an effort to present the many different aspects of the company and the variety of services and products that A-T has under one roof, the clip confirms at least one thing: They’re having a lot more fun at work than you are.