We’ve all sat through boring corporate videos. Though they’re always designed with the best of intentions, bad corporate clips can put you to sleep, leave a bad taste in your mouth or in extreme cases, potentially even bore you to death. Worse, a bad video reflects poorly on the company that it’s supposed to promote. Luckily for Audio-Technica, no one will accuse the respected microphone manufacturer of moving into the sleep-aid business after seeing this new video tour of the company’s U.S. facilities. The eye-popping short, filmed almost entirely in reverse, has to be seen to be believed.
Created in an effort to present the many different aspects of the company and the variety of services and products that A-T has under one roof, the clip confirms at least one thing: They’re having a lot more fun at work than you are.