Sennheiser Pops Up in New York City - ProSoundNetwork.com

Sennheiser Pops Up in New York City

Sennheiser has always had a strong footing in the consumer audio world, but this year finds the German manufacturer taking a more aggressive stance in North America with the launch of its first two retail spaces here, both in New York City. The more mainstream site, Sennheiser SoundScape, is located at The Oculus in Westfield World Trade Center, but a more intimate, wide-ranging experience can be found at Sennheiser Pop-Up Store, at 134 Prince Street in New York's SoHo District. While it focuses on consumer and ultra high-end consumer audio ($55,000 headphones, anyone?), there's also examples from its many other ranges—from pro audio to business communications—to underline the company's heritage as a serious audio manufacturer. Here's a bit of what we saw at an industry sneak peek....
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Sennheiser has always had a strong footing in the consumer audio world, but this year finds the German manufacturer taking a more aggressive stance in North America with the launch of its first two retail spaces here, both in New York City. The more mainstream site, Sennheiser SoundScape, is located at The Oculus in Westfield World Trade Center, but a more intimate, wide-ranging experience can be found at Sennheiser Pop-Up Store, at 134 Prince Street in New York's SoHo District. While it focuses on consumer and ultra high-end consumer audio ($55,000 headphones, anyone?), there's also examples from its many other ranges—from pro audio to business communications—to underline the company's heritage as a serious audio manufacturer. Here's a bit of what we saw at an industry sneak peek....

Sennheiser pops up in New York City. Sennheiser Pop-Up Store, at 134 Prince Street in New York's SoHo District

Setting up in one of The Big Apple's toniest districts, Sennheiser's SoHo location finds itself rubbing elbows with an endless array of flagship stores from high-end brands. Running through February, 2017, the Pop-Up Store will host masterclasses, musical events and more; a full schedule can be found at Sennheiser.com/nyc.

Sennheiser pops up in New York City. Sennheiser Pop-Up Store, at 134 Prince Street in New York's SoHo District

Upon first entering the Pop-Up Store, visitors walk down a deceptively long hallway lined with acoustic treatments. While the short hall serves as an immersive optical illusion, it also acts as an 'aural cleanser' of sorts, helping people 'fade out' the noise of the street and re-attune their hearing for a more detailed listening experience.

Sennheiser pops up in New York City. Sennheiser Pop-Up Store, at 134 Prince Street in New York's SoHo District

The Pop-Up store is divided into four main areas; this space, dedicated primarily to headphones, is only a third of the overall footage within the site.

Sennheiser headphones at Sennheiser Pop-Up Store, at 134 Prince Street in New York's SoHo District

Displays throughout the facility are designed to let visitors get hands-on with Sennheiser products, such as these HD 1 On-Ear headphones, situated on an open table.

Sennheiser/Neuman mics at Sennheiser Pop-Up Store, at 134 Prince Street in New York's SoHo District

Towards the back is a private, 'employees only' space that highlights other areas of Sennheiser's expertise, explaining the long, storied history of its Neumann microphones and its comparatively more recent forays into studio monitors. The room also features prime examples of the company's business communications offerings and more.

Sennheiser Pop-Up Store, at 134 Prince Street in New York's SoHo District

The high-point of the Pop-Up Store is the well-appointed AMBEO 3D Audio listening room, designed to let visitors hear the company's AMBEO technology in a 9:1 surround sound arrangement. During the sneak peek, the system was demoed with live tracks from Coldplay and Imogen Heap. You may notice, however, that the person in the center is not listening to speakers—which is fine as the room also doubles as the listening space for Sennheiser's $55,000 HE-1 headphones.

Sennheiser headphones at Sennheiser Pop-Up Store, at 134 Prince Street in New York's SoHo District

The Sennheiser HE 1s are a complete system, so the headphones seen here are not the entire product; there's also a separate unit that the headphones are attached to/live in, which can be seen on the left in the preceding photo. What looks to be three individual pieces stacked together is in fact a single entity—a base unit housed in Italian marble; an automated compartment for the headphones; and an array of vacuum tubes which rise out of the unit when it is first turned on and descend when it's no longer being used. In all, HE 1s are comprised of 6,000-plus parts, are hand-built and take about a day apiece to make. Production is booked solid on them a year out—so if you splurge on a set now, you will get it around Christmas 2017.

Sennheiser • www.sennheiserusa.com