Producers and engineers extol HRA’s virtues in new mini-documentary series.

Arlington, VA (February 8, 2019)—The Consumer Technology Association (CTA) has produced a new series of eight documentary-style video vignettes featuring artists, engineers and producers to promote High-Resolution Audio (Hi-Res Audio or HRA) as an emerging audio technology platform.

Each video tells a story of recording music tracks with painstaking precision and the desire for music fans to hear these tracks in Hi Res Audio. The format is available on many streaming services and hardware unit capable of playing Hi-Res Audio.

One of the highlights of the video series is a tribute to Geoff Emerick, the studio engineer behind legendary Beatles albums including Revolver, Sgt. Pepper's Lonely Hearts Club Band and Abbey Road. Within the extended cut version of his interview, which happened to be his very last, Emerick shares his memories about recording with John, Paul, George and Ringo and the revolutionary techniques he used back in the 1960s.

“Hi-Res Audio gives music lovers the opportunity to experience their favorite artists and songs like never before—providing greater sound quality and clarity that typically get lost,” said Gary Yacoubian of Specialty Technologies/SVS and vice chair of CTA’s Audio Division Board. “We want consumers to embrace the ability to listen to recordings as they were intended.”

In addition to Emerick, the music artists and producers featured in the series include:

• Bruce Botnick, iconic audio engineer and record producer best known for his work with The Doors. Botnick has also worked with dozens of other artists including, The Beach Boys, Eddie Money and The Rolling Stones.

• Kenny Aronoff, recognized from his 17 years as the drummer for John Mellencamp, has gone on to record more than 60 Grammy-nominated or awarded recordings representing over 300 million in sales, with more than 1,300 that were RIAA certified Gold, Platinum or Diamond. Rolling Stone Magazine cited him as one of the “100 Greatest Drummers of All Time.”

• Paul Oakenfold, three-time Grammy nominated producer and DJ who has worked with superstar artists including Madonna and U2. Oakenfold is known for his remixes for Michael Jackson, The Rolling Stones and Justin Timberlake, and was voted DJ of the Year by DJ magazine twice.

• Skylar Grey, singer, songwriter and record producer. Skylar’s accomplishments include co-writing Eminem and Rihanna’s hit single “Love the Way You Lie” and collaborating with Diddy, Dr. Dre, Nicki Minaj and Macklemore. Skylar is a five-time Grammy nominee and has released three albums to date.

• AJR, indie pop band formed by three brothers from New York City. Their hit, “I’m Ready,” went Double Platinum internationally and has racked up over 25 million YouTube views.

• Elise LeGrow, Canadian recording artist and songwriter. Her first release, “No Good Woman,” charted top 10 on Billboard’s Adult Contemporary chart, and “Who Do You Love” reached the Top 10 of the CBC Radio 2 charts.

• Family of the Year, indie rock band signed to Warner Brothers records. Its breakout hit, “Hero,” was on the soundtrack of Academy Award-nominated film, Boyhood, and has earned over 200 million streams.

Music fans will be able to access all content on QualitySoundMatters.com, the online portal co-created by the Recording Academy Producers & Engineers Wing and the CTA.

Quality Sound Matters • www.QualitySoundMatters.com

Consumer Technology Association • www.cta.tech