Austin, TX (May 2, 2016)—You’ll usually find artists either recording or on the road—but Jam in the Van, a mobile, solar-powered recording studio does both, too. Aiding the facility’s unusual mission, Audio-Technica is now Jam in the Van’s exclusive microphone/headphone-category sponsor.
Jam in the Van’s studio is a 38-foot-long Winnebago Holiday Rambler RV that rolls up to festivals like SXSW, Lollapalooza, Outside Lands and Live on the Green. Founded by two friends, Dave Bell and Jake Cotler, five years ago in Venice Beach, CA, the studio and its accompanying online community have become a conduit for music discovery for 90,000-plus subscribers, who can hear as many as three new tracks a day from five artists each week. Gary Clark Jr., Allen Stone, Lukas Nelson and Anders Osborne are some of the more than 600 bands and artists they’ve tracked, streamed and promoted to date.
In support of this, Audio-Technica has provided the following units: AE3000 Cardioid Condenser Instrument Microphone, ATM250 Hypercardioid Dynamic Instrument Microphone, ATM350 Cardioid Condenser Clip-On Microphone, ATM650 Hypercardioid Dynamic Instrument Microphone, ATM450 Cardioid Condenser Instrument Microphone, AT4040 Cardioid Condenser Microphone, AE4100 Cardioid Dynamic Handheld Microphone, AT4041 Cardioid Condenser Microphone, AT4050 Multi-pattern Condenser Microphone and ATH-M50x Professional Monitor Headphones.
“We’ve built ourselves into a top way to discover new music,” says Jake Cotler, co-founder of Jam in the Van. “We’re adding 4,000 new subscribers every month, and they’re seeing two to three new videos from new artists every day. Partnering with A-T as the microphone sponsor takes us to an entirely new level in terms of sound quality. We went with Audio-Technica because the quality is unmatched.”
Gary Boss, marketing director at Audio-Technica, observes, “We are very excited to partner with Jam in the Van. They have the unique position of not only spreading the word about our brand, but also to get our products in the hands of performing musicians all across the country. Our extensive product offerings also allow us to cover all aspects of their production, from on the road to in the studio.”