Cambridge, UK (August 8, 2016)—Producer Ian Sherwin has purchased a Prism Sound Atlas Audio Interface at his project studio in West London, where he is currently recording tracks for the third album from Grammy Award-winning English synth-pop act La Roux.
“My first impressions of Atlas were really quite stunning,” Sherwin says. “The difference when A/B’ing between that and my old Avid Omni interface—which I'd always regarded as a reasonably decent converter—was almost incomprehensible; I literally felt as though I was switching between 24/96k and YouTube. By using the Atlas, we can now hear more and therefore achieve more in terms of the standard of music that we're producing.”
Sherwin is currently using Atlas to capture demo material for the new album, with singer Elly Jackson—now the band’s sole member—performing in a variety of different settings where she feels comfortable and relaxed. “Even though these are supposed to be demos, the quality is so good that everything we’re capturing is ultimately usable,” he says. “Atlas is such a cool interface and having eight inputs at my fingertips means I can reliably record a performance wherever we are.”
He adds, “La Roux is not the kind of act where you spend two weeks in a studio and come out with an album—it’s much more of a free flowing, cumulative process than that. Our approach to recording is very flexible, but that doesn’t mean we want to compromise on audio quality. We still want to produce studio quality recordings, even when we are not in a studio, and this is what Atlas allows us to achieve.”