Los Angeles, CA (May 24, 2019)—Dolby Laboratories and Universal Music Group (UMG) have announced that they are working together to create and transform thousands of songs in Dolby Atmos from a diverse list of artists across multiple genres.
Dolby Atmos capabilities are integrated at UMG studios including Capitol Records Studios in Hollywood, Abbey Road Studios in London and Berry Hill Studios in Nashville. UMG labels around the world are reportedly all working on creating immersive music content in Dolby Atmos.
“This is a completely new way to create and experience music, freeing artists to be more expressive and experimental with their recordings,” said Todd Pendleton, chief marketing officer and senior vice president, Dolby Laboratories. “Dolby Atmos Music envelops the listener, bringing you inside the music and creating a visceral ‘wow.’”
Executives from Dolby Labs and UMG demonstrated old songs remixed for Dolby Atmos as well as new material custom-created for the immersive format in an event at Capitol Studios just ahead of the official announcement. As reported in USA Today and Billboard, tracks played back in Capitol’s Studio C included Marvin Gaye’s 1971 classic "What's Going On," R.E.M.’s “Drive” and songs by Wu-Tang Clan, Public Enemy and Snoh Aalegra.
Billboard notes that the roll-out at Capitol was just the latest in a string of Dolby Atmos Music demonstrations that have included an after-party at last year’s Oscars and a Wu-Tang Clan interactive exhibition at Dolby SoHo in New York City.
Dolby Laboratories • www.dolby.com
Universal Music Group • www.universalmusic.com