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By Steve Harvey. In a study conducted earlier this year, audio effectiveness measurement platform Veritonic quizzed consumers to determine whether they could tell the difference between music created by a human and that generated by an AI. Spoiler alert:...
By Steve Harvey. PMC2018 addressed a broad swath of issues related to production music, focusing not only on business issues, such as best practices for securing placements and, equally importantly, getting paid, but also how to maximize composition and...
By Steve Harvey. Composer Andrew Gross observes, “It’s no longer a question of when AI will start generating business and competing with human composers; it’s happening now.” Gross' panel takes place on Friday, Sept. 28, at the 2018 Production...
