Business
Black Friday Pro Audio Deals
Black Friday pro audio deals are easier to find than you might think—read on to see all the best bargains we've uncovered!
Guitar Center
New Products
Sterling Audio S400 and S450 Headphones Ship
Sterling Audio S400 and S450 Headphones are aimed at recording engineers for monitoring use.
New Products
Sterling Audio Debuts SL230MP Mic Pair
Guitar Center’s house brand unveils new microphone pair.
Business
Guitar Center’s Business Solutions Group Acquires TVTI
GC bolsters its B2B services with new addition.
Business
GC Reopens Renovated Hollywood Flagship
Guitar Center has spent $5 million reinventing its Hollywood flagship location.
Product Reviews
Review: Sterling MX5 and MX8 Studio Monitors
By Rob Tavaglione. Sterling Audio, a division of Guitar Center, has brought its MX line to market, which includes models with 3”, 5” and 8” woofers.
Business
View from the Top: Doug Carnell, Guitar Center
By Clive Young. “The goal is to utilize the best in creative minds to solve our customers’ problems and utilize our strengths in engineering and design.”
Business
Guitar Center Ramps Up B2B Biz, Acquires AVDG
Guitar Center expands business-to-business capabilities with AVDG acquisition