Business
Post-Coronavirus, How Will Live Sound Go Back to Work?
How will the live-sound industry have changed when it comes out of its coronavirus-induced hibernation?
Jack Boessneck
Blogs
The Aha Moment: Building Momentum for Your Brand
By Peter Janis. By convincing market leaders—in our case, audio engineers and guitar techs—that our product offered a better solution, they became advocates for our products and continued to use them when future opportunities arose.
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