Business
Recording Academy Launches ‘Behind the Record’
The social media initiative aims to spotlight producers, engineers and others who contribute to the music recording process.
Social Media
Post and Broadcast
Sugar Socializes with Schwarzenegger and Co.
Social media ad campaign gets audio boost from Mazur, Ambroff.
New Products
Roland Debuts Go:Mixer Pro Smartphone Audio Mixer
Micro-sized mixer teamed with apps is aimed at social media content creators.
Studio Showcase
A Studio with Social Media in Mind
By Steve Harvey. "If you’re not feeding the social media channel, you just about don’t exist as an artist,” says Scott Dupre, chief audio engineer at ManAlive Studios.
Post and Broadcast
Decibel Dives into Divergent Deliverables
By Steve Harvey. Lively Group has founded a new sound division, Decibel, dedicated to providing post for every audio deliverable an ad campaign needs, from Snapchat and Instagram teases to traditional 60-second TV spots.