Business
Sweetwater Revenues Roll Past $1 Billion
In 2020, Sweetwater served more than 1.5 million customers, taking annual revenues past $1 billion for the first time in the company’s 42-year history.
Sweetwater
Business
NAMM Believe in Music Week Wraps Up
NAMM's Believe in Music week in mid-January attracted 93,226 attendees from 187 countries.
Business
Sweetwater, Music Tribe Now ‘Super Partners’
Music Tribe, parent company to Behringer, Midas, Turbosound, TC Electronic, TC Helicon, Bugera, Tannoy, Lake, Klark-Teknik, Lab.gruppen and others, has entered into a ‘Super Partner’ arrangement with online MI/pro audio retailer Sweetwater.
Business
People: Hires and Promotions in the Audio Industry for December 2020
Industry moves this month include promotions and hires at Sweetwater, Meyer Sound, DAS Audio, Point Source Audio, Endless Noise, Holoplot, Vaudeville Sound Group and more.
Music Production
Sweetwater Studios Captures Nick D’Virgilio with DPA
When Sweetwater Studios captured tracks for Nick D’Virgilio's new album using DPA mics, the mics were small but the album was Inivisible.
Business
Sweetwater Moves GearFest 2020 Online
With the COVID-19 pandemic still raging, internet pro-audio retailer Sweetwater will hold GearFest 2020 online June 26-27.
Business
Sweetwater Opens 480,000-Sq-Ft. Distribution Center
Expected to double Sweetwater’s order fulfillment capabilities, the new distribution center is only the latest in a series of expansions underway at the pro-audio retailer’s headquarters.
Business
Black Friday Pro Audio Deals
Black Friday pro audio deals are easier to find than you might think—read on to see all the best bargains we've uncovered!
Recording
Sweetwater Studios Sets Al Di Meola Recording Event
Jazz guitar king Al Di Meola will be part of a two-day Recording Master Class session at the retailer’s studio facility.
Recording
Sweetwater Set to Catch Anthrax (in Recording Master Class)
Legendary thrash metal band will participate studio recording session at Sweetwater Studios
Business
Sweetwater Rolls Out 24-Hour Gear Store
It’s 10 PM—do you know where your gaff tape is? Maybe not, but if you’re in Fort Wayne, IN, here’s where you can get some more late at night.
Live
Rudess’ KeyFest Turns to QSC at Sweetwater
The three-day clinic, held annually at the campus of Sweetwater Sound, made use of QSC live sound gear.
Business
Sweetwater’s GearFest 2019 Draws Record Crowds
The annual confab netted its largest crowds ever with 17,000-plus in attendance.
Recording
Sweetwater Studios Set for GearFest 2019
Sweetwater’s in-house facility is ready to roll out with workshops and more this weekend at GearFest.
Recording
Sweetwater Studios Sets Pro Tools Masterclass
The online retailer has announced an in-person masterclass at its recording studio.
Post and Broadcast
Welcome to the Jungle
By Steve Harvey. Ensconced in a Los Angeles neighborhood known as the Jungle, beachside Shindig Music + Sound recently marked its second anniversary by expanding its space and services, unveiling a new 5.1 mix suite and production/green room.
Business
Sweetwater Continues Streak with Record Year
Online MI/Pro Audio retailer had another big year in 2018
Blogs
The Aha Moment: Using Selection to Become a Destination
Peter Janis shares why offering a wide selection of products is key to a manufacturer’s success.
Business
All Pro AVL Moves to Sweetwater
Seven years after being acquired by Sweetwater founder Chuck Surack, All Pro AVL becomes part of the Indiana retailer.
Music Production
Hart’s Got Soul with New Live Release
Artist tapped Sweetwater to record, mix new live album out November 30.
Business
Sweetwater Outlines $76 Million Expansion Plans
Sweetwater Sound is expanding its operations and investing $76.4 million into two new facilities on its 163-acre Fort Wayne campus.
Recording
416 Wabash Aims for Best of Both Worlds
By Steve Harvey. Indianapolis’ 416 Wabash is a 7,800-square-foot flexible space that combines a well-appointed music studio with an all-purpose event facility—and it’s a well-thought-out hit.
Business
Sweetwater Goes Big at GearFest 2018
Annual open-to-the-public MI/audio event drew 15,000-plus attendees
Gear and Technology
Audionamix Unveils IDC Instant Dialogue Cleaner
Audionamix will introduce IDC this weekend at Sweetwater GearFest.
Live
Sweetwater Renovates Fort Wayne Theater
Renovates Historic Theater Into World-Class Music Venue
Music Production
Sweetwater Studios Records Hometown Songstress
Sweetwater goes all out for The Voice runner-up Addison Agen.
Recording
Sweetwater Bolsters USF Music Technology Program
Sweetwater's partnership with USF began in 2007.
Business
Sweetwater to House Purdue Music Technology Program
Most of Purdue University Fort Wayne's music technology program will be housed on the Sweetwater campus.
Business
Pro Audio Retail Is Ready for 2018
The educational and house of worship markets are buoyant, purchasers are becoming savvier about technology and business is strong nationwide.
Business
Sweetwater Scored in 2017
Sweetwater had a strong 2017, tallying sizable figures both in terms of sales and adding employees
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