SAN FRANCISCO, California — Engineer Michael Jackson of BPIAudio recently used a HARMAN Soundcraft Vi6 digital mixing console for Salesforce.com’s annual meeting at DreamForce 2012 in San Francisco.
Salesforce.com is a leading enterprise cloud computing company that offers social and mobile cloud technologies that enable companies to connect with customers in entirely new ways. The company made a big splash at DreamForce 2012, the world’s largest vendor technology conference—its annual meeting, billed as “The Cloud Computing Industry Event of the Year,” was held at DreamForce 2012 in the entire South Hall of San Francisco’s Moscone Center.
Jackson handled the front of house mixing for the meeting and chose a Soundcraft Vi6 console supplied by the Los Angeles office of multinational sound contractor Creative Technology. Maurice Dozal of Creative Technology served as the audio lead for the event.
“This event was more like a theatrical production or rock concert than a typical sales meeting with a bunch of people in a ballroom,” Jackson said. “The South Hall of the Moscone Center takes up a city block. The Salesforce.com event was staged in the round and held 14,000 people. The activities included everything from intimate conversations where the speakers used lavalier and head microphones, to motivational speakers, to DJs, dancers and hip-hop artists where the volume exceeded 105dB.”
Jackson used the Soundcraft Vi6 for all front of house duties, which included mixing the audio for a number of presentations, interactive Internet demos and other activities. “This was one of the most varied and challenging programs I’ve ever had to mix, and I had to get ready for it on a very short installation and preparation schedule,” Jackson said.
Not only was Jackson faced with a hectic program schedule, but he also had no room for error. “The Soundcraft Vi6 was a great choice for such a major sales event, where the client had one chance to make a big impression,” he said. “The Vi6 was extremely flexible and its large number of inputs and outputs were able to accommodate the extremely demanding requirements of DreamForce 2012.”
“The Vi6 sounded wonderful and performed perfectly,” Jackson concluded.
HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,900 people across the Americas, Europe and Asia, and reported net sales of $4.4 billion for year ended June 30, 2012.