NEW YORK, New York — In one of the New York Stock Exchange’s (NYSE) most anticipated days ever, social media giant Twitter rang the opening bell on Wall Street to market its initial public offering on November 6. A lighting display featuring HARMAN’s Martin Professional lighting fixtures, provided by See Factor, brightened the façade of the NYSE with Twitter’s globally recognized logo the entire day.
Rental company See Factor designed the system for the NYSE façade with Martin’s MAC 2000 wash lights – the standard See Factor uses for events at the NYSE. For most NYSE events, a full crew installs the system with additional generators during the prior evening. However, for the Twitter event, Michal Ahern of Michal Ahern Production Services requested See Factor use three 20-amp outlets in the NYSE lobby, rather than bringing in additional generators, and setting up and breaking down the day of the event.
The solution: See Factor secured 18 Martin MAC Auras and eight 2000’s to a pre-rigged truss for a streamlined setup. The trusses rolled into place, with each sled powered by a dedicated outlet in NYSE.
The façade remained lit on opening day well after the closing bell, until 10:00 PM.
“The zoom capabilities of the Aura’s gave us even coverage from top to bottom,” stated Alban Sardinski, See Factor. “Because of the Aura’s minimal power draw, we had room left over to add additional gobos on each rig to shine the Twitter text and NYSE logos on the façade. The entire system performed well, with no problems all day!”
As a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors, Martin lighting and video systems are renowned the world over. Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting.Martin operates the industry’s most complete and capable distributor network with local partners in nearly 100 countries. Founded in 1987 and based in Aarhus, Denmark, Martin is the lighting division of global infotainment and audio company HARMAN International Industries.For more information please visit:http://www.martin.com.
HARMAN (www.HARMAN.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of 14,600 people across the Americas, Europe, and Asia and reported sales of $4.5 billion for the last twelve months ended September 30, 2013.