Program co-hosts Herb Trawick and Dave Pensado were the focus of the convention’s Platinum Engineers Panel, Audio-Technica’s AMA event, and two events launching their new book The Pensado Papers, published by Hal Leonard
LOS ANGELES, CA, October 22, 2014 — Pensado’s Place – the acclaimed weekly web series known as the most influential show for engineers, mixers and producers – and its co-hosts Herb Trawick and Dave Pensado had a strong presence at the 137th AES Convention and concurrent events in Los Angeles. Throughout the convention (Thursday, October 9, through Sunday, October 12, 2014), Trawick and Pensado made 11 appearances; highlights included the Platinum Engineers Panel (of which Trawick and Pensado were the focus), an “AMA (Ask Me Anything)”-style Q&A hosted by Audio-Technica, and two events launching the new book The Pensado Papers, published by Hal Leonard. The Pensado Papers is the behind-the-scenes story of Dave Pensado’s and Herb Trawick’s incredible and inspirational journey in the music business and how they have worked to raise awareness and give recognition to everyone working behind the glass.
On Thursday, October 9, 2014, Vintage King Audio Los Angeles featured a book signing/intro with Trawick and Pensado and Hal Leonard staff.
The following day, Friday, October 10, 2014, at AES137 at the LA Convention Center, the Platinum Engineers Panel “The Script Is Flipped” featured Trawick and Pensado interviewed by Convention co-chair Michael MacDonald. Convention-goers got the chance to see what Trawick and Pensado have learned from their superstar guests – from studio technique and engineering, to the pressures of creating online television for 180 straight weeks (and counting). MacDonald moderated the event, drilling Pensado and Trawick on what they would like their legacy to be, their favorite and least favorite sounds, what they would do if they worked in other professions, and more.
The following day, Saturday, October 11, 2014, featured two events at the convention with Trawick and Pensado – the first was an introduction and book signing at Hal Leonard’s exhibition booth, and the second was the AMA event at Audio-Technica’s booth, with questions submitted both in person and online.
Trawick stated, “Throughout the course of the AES convention, Team Pensado ended up making 11 appearances in 72 hours, including parties, dinners etc. We were approached by a ton of people during all these times, offering an amazing amount of love, handshakes, pictures and the like. And the prevailing discussion was how great the convention was, from attendees to vendors to press. We were proud to participate in such a wonderful gathering.”
ABOUT PENSADO’S PLACE
The hour-long weekly web series Pensado’s Place was created nearly four years ago. Co-hosted by legendary mix engineer Dave Pensado (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson and more) and show creator Herb Trawick, Pensado’s Place includes interviews with top music industry artists, engineers, producers, mixers, and record executives, as well as in-depth tutorials in production, engineering and mixing. Pensado’s Place has positioned itself as “the most influential show for audio engineers,” mixers and producers (Forbes Magazine) in just three years. Pensado’s Place is more than just a show, as it highlights the very best in the industry of music, gaming, sound identity on film, and audio equipment, with a presence in live events. As a leading educational resource, Pensado’s Place is helping build the next generation of audio greats. http://www.pensadosplace.tv/