The digital marketing team behind many of the audio industry’s most successful online campaigns is set to transform how companies use, understand and benefit from critical data.
Developed by marketing agency The Inside Story, My-Digital-Dashboard.com gives businesses invaluable insight into the data that matters most to their customers and their bottom line, all in one made-to-measure digital dashboard.
From tracking the success of social media channels to analysing pay-per-click advertising, website stats, newsletter interactions and even competitor-weighted PR tracking courtesy of Cision, My-Digital-Dashboard.com brings together all of the information that drives your company and makes it easy to understand.
“My-Digital-Dashboard.com has directly grown out of the digital marketing work that we do every day on behalf of our clients,” explained Barney Jameson, managing director of The Inside Story. “It doesn’t matter whether we’re building social audiences, running Google Ad campaigns or optimising sites, it’s critical to have a full understanding of the data – potentially a huge amount of information from lots of different sources. There was no effective way to bring together all of that data in an easy to understand, cost effective platform… so we built our own.”
Created using Google Data Studio as a foundation, My-Digital-Dashboard.com draws on a vast library of connectors linking to potentially hundreds of data sources. They range from standard social media platforms such as Instagram, Facebook, LinkedIn and Twitter to Google Adsense, Analytics and Search Console, YouTube, Vimeo, Reddit, Microsoft, Stripe, Hubspot, Shopify, Mailchimp, Salesforce and many more.
In addition, from February 1st, companies will also be able to benefit from the PR tracking and comparison power of Cision Communications Cloud without ever having to leave your My-Digital-Dashboard.com account.
All of the dashboards are created to order by The Inside Story team complete with your corporate branding. Subscriptions begin at just £600 per year for a Basic board covering organic social media and website traffic, or £960 per year for an Advanced board including PPC advertising, audience analysis and more. Priority boards are also available, offering a fully customised blend of data sources to exactly match your requirements. Full details can be found here.
“By incorporating our digital marketing know-how with our investment in the Data Studio platform, we’ve been able to create an incredibly powerful tool that’ll not only fuel your marketing decisions, but save you time and money,” added Mike Rodel, head of digital marketing for The Inside Story.
My-Digital-Dashboard.com will also feature on The Inside Story profile page at NAMM Believe in Music week, taking place online from January 18th to 22nd 2021.