Chyron, Hego, and Tracab Brands Will Serve Distinct Markets While Operating Under a Single Corporate Umbrella
MELVILLE, N.Y. — Feb. 9, 2021 — ChyronHego today launched three new corporate brands — Chyron, Hego, and Tracab — that respectively provide industry-leading professional broadcast products, professional live broadcast services, and collegiate and professional coaching tools. The three new brands will operate under the ChyronHego senior leadership team, and the company’s existing customers will enjoy ongoing sales, support, and development for the current ChyronHego product portfolio.
“Our launch of Chyron, Hego, and Tracab is exciting not only because we are reclaiming the renowned ‘Chyron’ name, but also because these discrete brands allow us to be even more agile in addressing the requirements of specific markets,” said ChyronHego CEO Ariel Garcia.
About the Brands
Chyron: Professional Broadcast-Grade Products
The word “chyron” has been synonymous with on-air graphics since the company pioneered the broadcast character generator over a half-century ago. Reclaiming this legendary name, Chyron will continue to serve professional broadcast across multiple verticals, including news, sports, and other entities that require broadcast-grade graphics, data management, content management, MOS integration, and control.
Building on its tradition of innovation and excellence, Chyron has ramped up development and support to meet the needs of broadcasters today and in the future. Chyron’s flagship product, the PRIME Platform, is an industry-leading graphics tool that also serves as an agile, scalable solution for broadcast OTA and OTT workflows, whether deployed via traditional on-premises hardware, in the cloud, or in a hybrid configuration.
Hego: Professional Live Broadcast Services
Hego renews its commitment to providing excellence in broadcast services, including equipment and experienced personnel qualified to work with Chyron and other vendors’ equipment.
Tracab: Coaching Tools
Tracab serves professional and collegiate athletic coaches and leagues with a product portfolio that includes Tracab (player-tracking data) and Coach Paint (illustrated replay and virtual player lineups as a coaching tool).
Growth and Customer Focus
Though faced with a pandemic that took a toll on companies across the broadcast industry, ChyronHego continued to grow in 2020. January 2021 began with a successful corporate recapitalization, led by Apollo Investment Corporation. To leverage these achievements and continue to grow, each brand begins 2021 focusing on its market segment, with customer-centric support and customer-driven development.
“We have a lot of great things brewing and look forward to sharing these very soon!” added Garcia. “Following this rebrand announcement, our customers can look forward to new products and innovations throughout the coming year.”
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Founded in 1966 as Chyron, the company has played a pioneering role in developing broadcast graphics systems. Headquartered in New York with operations in 11 countries, ChyronHego serves as the umbrella corporation for three sister brands.Chyron offers the industry’s most comprehensive software portfolio for live production professionals. Chyron products are increasingly deployed to empower OTA and OTT workflows and deliver richer, more immersive experiences for audiences and sports fans at home, on the go, or in the arena. More information is available at chyron.com.
Tracab serves leagues, federations, and coaches with award-winning player and team analysis tools. More information is available at tracab.com.
Hego offers legendary live production services in the European market. More information is available at hego.tv.
All trademarks and registered trademarks mentioned herein are the property of their respective owners.
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Photo Caption: The Chyron, Hego, and Tracab brands allow even more agility to address the requirements of specific markets.