South Korea’s Megabox chain of movie theatres has selected Meyer Sound’s cinema loudspeaker system for its newly enhanced “M 2” premium screen concept. At the Megabox COEX, the largest multiplex in Korea with 16 screens, powerful, low-distortion sound now accompanies upgrades to projection and patron amenities.
The “M 2” screen is now operating in 5.1 and 7.1 surround modes, and when the renovation is complete, this room is set to become Asia’s first Atmos-compliant cinema to be equipped with a Meyer Sound cinema system. All “B chain” elements are in place, including the extensive complement of side, rear, and overhead loudspeakers.
“There has been a lot of competition among the new 3D immersive sound formats,” observes Youlgoo Lee, the chief technical manager for Megabox. “But Meyer Sound convinced us that any new format requires high-quality speakers to present clear and powerful sound to the audience. We have already experienced the difference Meyer Sound makes at our other installation, so we decided to install Meyer Sound systems whenever we get the chance.”
The new system at Megabox COEX includes Acheron 80 and Acheron LF screen channel loudspeakers, X-800C cinema subwoofers, HMS-10 cinema surround loudspeakers, MPS-488HP remote power supplies, and a Galileo loudspeaker management system.
“Even though the full Atmos experience has yet to arrive, we’re already having a very good response from the audiences,” reports Lee. “They say they feel the difference compared to regular cinema sound, so we’re excited about what we will experience with the completion of the system.”
The new Meyer Sound system was provided by Kinoton Korea, the company that installed Asia’s first Meyer Sound cinema system at Megabox KINTEX near Seoul in 2011. Kinoton Korea provides conventional and digital cinema projection systems, as well as advanced sound solutions, to commercial cinemas, broadcasters and film/video production facilities, both within Korea and elsewhere in Asia.
Meyer Sound cinema systems are installed at leading-edge cinemas in the United States and Europe, including Cinetopia in Oregon, CinemaxX in Germany and Denmark, and the Solaris Centre in Estonia. A notable roster of film post-production facilities also rely on Meyer Sound cinema loudspeakers for monitoring, including Lucasfilm’s Skywalker Ranch in California, De Lane Lea in London, and Piste Rouge in Paris.