SHANGHAI, CHINA: First Club is a new brand of nightclubs, commissioned by the respected Nuochuang Group, with its sights set on evolving the Chinese nightclub scene by combining art, fashion, music, sound, lighting and high-end social sophistication. The decision-makers at First Club insisted on the best of everything at every level. Both Mr. Wei, vice president of Nuochuang Group, and Mr. Wu, president of the First Club Brand, agreed on the vision to create a nightclub that delivers high-octane EDM experiences unlike any other, which explains why Clair Brothers was the unanimous choice to provide the brand’s signature sound. “Their reputation for audio innovation and excellent service is world-renowned,” explains Mr. Feng Min, First Club general manager. “This collaboration marks the first time that Clair Brothers have produced a speaker cabinet with integrated branding designed specifically by an entertainment chain anywhere in the world.” The result is kiTCurve12 speakers customized with the First Club logo prominently displayed on the grills.
Integral to the brand architecture is the Clair Brothers custom-designed sound system that includes the Clair Brothers kiT12, kiTCurve12, FF2-HX, CS-218, CB-FP14000/10000+ and CB-LM26 models. The result is a sound that sets First Club apart from other existing club brands, with special attention being paid to treble transparency, low-frequency flexibility and high energy. “Our goal is to give club patrons a unique feeling they can’t get anywhere else,” says Mr. Wu. “And Clair Brothers does that.” The system, installed by Newegg, a Chinese integrator specializing in the entertainment industry, is further augmented by custom Lake processing on the kiT12 making it more powerful.
First Club is a growing chain, currently with three venues open for business. A crucial attribute of this custom Clair Brothers system is its versatility within all three spaces. While each First Club is slightly different in layout, the sound system is purposefully flexible to enable each venue to offer consistency of the signature experience.
The historic partnership between the two companies called for a brand release celebration attended by industry professionals from across China. Complete with food, DJ-spun music and hopeful toasts, this ceremony celebrated First Club’s present along with its bountiful future with international partner, Clair Brothers. “With continued cooperation, our brands will surely grow together,” offers Mr. Feng Min. “Clair Brothers has greatly exceeded our team’s expectations. I can’t wait to see what the future holds.”
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