Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Primestream Experts to Address Smart Workflows in Virtual IBC Event on Sept. 10

Team to Highlight Smart Workflows for News, M&E, Live Events, and Content Creation

MIAMI — Sept. 2, 2020 — Primestream, a leading provider of asset management and automation software solutions for media production, today announced it will host a live virtual event during IBC2020 aimed at demonstrating smart workflows that integrate Primestream products with popular media-industry tools. On Sept. 10, Primestream representatives from Europe, the USA, Latin America, and the Asia-Pacific region will be on hand all day in various times zones at a “virtual stand” for scheduled meetings and drop-in visits, just like at the in-person IBC exhibition. Meeting slots will be available in a large range of time zones to accommodate worldwide audiences.

The event will feature four virtual “rooms,” each highlighting a smart workflow for a different type of user every hour on the hour. People can book a meeting with a member of Primestream’s expert team to discuss a Primestream solution for their given use case. Or they can pop in and request a demonstration on the spot (pending availability). The rooms will highlight:

Smart workflows for news production — Suitable for news channels and news operations facilities, presentations in this room will focus on Primestream’s Workflow Server, as well as integrations with Adobe Premiere Pro and newsroom computer systems.

Smart remote workflows for media and entertainment — Aimed at media companies of all kinds, presentations in this room will highlight the Primestream Xchange™ MAM and its integration with Adobe Creative Cloud, operating in the AWS cloud or on premises. The cloud-based implementation is ideal for remote productions that are the lifeblood of the media industry today. Upon request, Primestream experts will discuss how media operations can use Primestream’s Review Hub™ to collaborate with all stakeholders for speedy review and approvals.

Smart workflows for live events — Ideal for studios, sports broadcasters, houses of worship, and post houses that are responsible for broadcasting or streaming live events, this room will showcase Primestream’s 4K UHD multicam ingest capabilities and integration with Adobe Premiere Pro and Apple Final Cut Pro X. Visitors can also find out more about Primestream Logger and how it can aid in distribution.

Smart workflows for content creators — Aimed at studios, postproduction houses, and digital magazines, this room will feature Primestream’s Creative Bridge, an add-on to the Xchange MAM that brings together all members of the content creation team and gives them access to any creative tool through a single easy-to-use application. Visitors will see integrations with Apple Final Cut Pro X, Avid Media Composer, and Autodesk Flame, Smoke, and Inferno. Upon request, Primestream will also show Review Hub and/or the Xchange MAM’s project dashboard, Adobe Media Encoder, and Adobe Panel (with direct connections to Premiere, Photoshop, Illustrator, and InDesign).

Besides the four demonstration rooms, Primestream will also host two other rooms — one to welcome the press and another for general requests and inquiries.

Visitors can reserve a meeting time with Primestream’s expert team by following the link below:

Primestream’s IBC Showcase can be found here:

# # #

About Primestream
Primestream is a leading provider of asset management, automation software, and workflow orchestration solutions for media and production operations that are scalable and highly configurable across markets, platforms, and infrastructures to ensure long-term flexibility and value. With a long history in media creation workflows, Primestream combines best-in-class technology with proven reliability to help optimize media creativity for enterprise, digital media, sports, and broadcast operations worldwide. Primestream products leverage deep expertise and insight into market trends and customer requirements to connect content creation, collaboration, asset management, production, and delivery together in an optimal workflow.

The Primestream software suite has been field-proven in a wide range of production facilities for many of the world’s leading broadcasters and corporations, such as Vice Media Group, Microsoft Production Studios, Cisco Global Television, NFL Networks, NFL Films, AT&T Sports, SunTV, Disney, New World Symphony, Verizon Media Group, Fortune Magazine, Time USA, Business Insider, USC Annenberg School for Communication and Journalism, MTG Sweden, Goldman Sachs, and many more.

More information on Primestream solutions is available at or on Facebook, Twitter, and LinkedIn.

Product or service names mentioned herein are the trademarks of their respective owners.

Link to Word Doc:

Photo Link:
Photo Caption: Primestream Smart Workflows for News, M&E, Live Events, and Content Creation