SHANGHAI, China — ShanghaiOriental TV-ownedShanghai MediaGroup,Inc.(SMG),recently updated its studio inPudong with a HARMAN Soundcraft Vi1 digital audio console. Pudong isa 400squaremeterstudio, mainly used for production of small scale variety shows.
SMGis one of Soundcraft’slongest-served customers:beforeupgrading to the Vi1, the studio housed aSoundcraftB400analog mixer.Tasked with budgeting for a new console, the projectteam compared the Vi1 with several competitive models. Incomparison,SMG highlightedfour key factors regarding the Vi1:
·TheVi1’sworld-classDSPprocessing technology—a result of Soundcraft and Studer’smany years of console expertise.
·40-bitfloating pointprocessing technology.
·The Vi1’sVistonics™interfaceis easy to use. Different engineers use the studio all the time, so ease of use is very important. Users can see most of the parameters onVistonicsscreens so there is no need to scroll through menus.
·As well as thedifferent functions, the Vi1 associates controls with different colors on the Vistonics touch screens and FaderGlow™. This makes operation of the Vi1 very intuitive.
With such strengths, it was obvious that the Soundcraft Vi1came up as the winner in the final selection, and the studio is already happily using its new console.
HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions forthe automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, HarmanKardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiplegenerations and supports leading professional entertainers and the venues where they perform. More than 25 millionautomobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforceof about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.3 billion for the twelvemonths ended March 31, 2012.