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Willcox Guitars Streamlines Manufacturing and Offers Lower Pricing on Its Product Line

Technological advancements in manufacturing techniques bring a new advantage for dealers and end users alike

Technological advancements in manufacturing techniques bring a new advantage for dealers and end users alike

Carpinteria, California, January 6, 2016 – Willcox Guitars, an acclaimed instrument manufacturer and a leading innovator in guitar and bass pickups and related technologies through its proprietary LightWave Systems (LWS), has recently streamlined the manufacturing process at its facility, allowing the company to offer lower pricing on its Atlantis guitars and Saber basses. This pricing shift will make these instruments more attractive to consumers and more profitable for dealers. The changes in manufacturing at the company’s Carpinteria, California headquarters were the result of a yearlong R&D effort spearheaded by company founder Christopher Willcox. Company personnel will be available to discuss these developments at the upcoming NAMM Show, January 16-19, 2016 (Booth 2683/Hall D).

Willcox Guitars are all powered by the LightWave Optical Pickup System, the most advanced string transducer available today. The optical pickup system uses infrared light to sense string vibration, precisely capturing the rich and powerful sound of the instrument, and which is also ideally suited for individual string processing and synth access. Aside from the groundbreaking new product being introduced at the NAMM Show, Willcox’s product offerings on display include Atlantis ElectroAcoustic Guitars and Saber Basses, as well as HexFX editions of both.

Tom Kowalczyk, Vice President of Sales & Marketing for Willcox Guitars, stated, “Through diligent hard work, and through the production line insights of several new team members under the direction of Chris Willcox, we were able to pinpoint multiple ways to streamline our manufacturing without sacrificing build quality. Additionally, we are also sourcing batteries from a new supplier, offering longer playing time between charges. Combined, these factors make our instruments all the more attractive to both dealers and end users.”

Photo Caption: Chris Willcox, pictured with a Willcox Saber Bass, at the company’s Carpinteria, California headquarters.