— Company begins new strategic business and marketing communications plan —
Carpinteria, California, March 13, 2015 – Willcox Guitars, an acclaimed instrument manufacturer and a leading innovator in guitar and bass pickups/transducers and related technologies through its proprietary LightWave Systems (LWS), has announced the appointment of Nashville- and New York-based firm Clyne Media Inc. to help guide the brand’s marketing and media relations initiatives, effective immediately. The retention of Clyne Media coincides with a flurry of activity for Willcox, including the expansion of its staff, upcoming new product announcements, updated and expanded branding and high profile end-user/artist stories.
Clyne Media is a specialized marketing communications/media relations agency, serving the needs of leaders in the musical instrument, professional audio, high-technology electronics and entertainment market sectors. Working closely with Tom Kowalczyk (Vice President of Sales and Marketing) and the rest of the Willcox management team, Clyne Media will pursue new editorial opportunities on behalf of Willcox and help focus public relations efforts with industry editors and independent journalists. Agency President/CEO Robert Clyne will handle the account management, while dedicated company staff will cover media relations, technical writing, editing, social media and other initiatives.
“We are pleased to be working with Clyne Media during this time of heightened activity for Willcox Guitars,” stated Kowalczyk. “I have known Robbie Clyne for over 20 years, and when we have worked together in the past, we have achieved great success. We are looking forward to working with his organization to further solidify the Wilcox brand name in the minds of the editors and end users alike, and to expand awareness of our proprietary LightWave technology to the mainstream tech community, as it truly represents a groundbreaking moment for M.I. technology.”
Robert Clyne stated, “It is a challenge to put into words just how revolutionary Willcox Guitars and LightWave Systems really are. They represent a significant leap forward and offer an insight into the future of instrument design. We are honored to contribute what we can in helping spread the word about this technology and these exquisite products.”
About Willcox Guitars & LightWave Systems
Willcox Guitars invite the artist to an innovative and transformative playing experience. Christopher Willcox designs electric guitars and basses, and other exceptional electric string instruments, incorporating traditional quality with a contemporary look and feel, combined with advanced technology. Willcox is also the founder of LightWave Systems, and the inventor of the LightWave Optical Pickup technology. LightWave optical pickups are featured in all of the Willcox Guitars instruments. Players who “make the jump to light” discover a world of rich versatile tone, complex harmonics, singing natural sustain, clear note articulation and string-to-string separation, refined touch sensitivity, low noise, and dynamic response.